Blog

Whether you're a fashion brand seeking innovative solutions, a conscious shopper, or simply someone passionate about the future of fashion, our blog is your resource for all things efitter.

Join the conversation, stay informed, and be part of the fashion revolution!

BLOG POSTS

How size charts play tricks on online shoppers

85% of women have clothes that just don’t fit gathering dust in their wardrobes. Research suggests that this is linked to the effect sizing has on the mind. Should the association with sizing and self-esteem be ignored?

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The Making of: efitter Pop-Up at Graduate Fashion Week

This year, had the exciting opportunity to set up an interactive pop-up as part of their Sustainability Hub. This was our first opportunity to exhibit what efitter does in a physical activation, and it was a great opportunity to connect with consumers and potential partners. Here’s a behind-the-scenes look into our process and a recap of the event.

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How returns are taking a toll on your bottom line

At efitter, we are committed to not only addressing the financial and environmental cost of poor sizing but also to using data to personalise and revolutionise the entire fashion retail experience.

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A fashion retail revolution

At efitter, we are committed to not only addressing the financial and environmental cost of poor sizing but also to using data to personalise and revolutionise the entire fashion retail experience.

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For a hyper-converged infrastructure.

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Kittu Kolluri shares what entrepreneurship means to him.

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🎥 Video

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Kittu Kolluri shares how he became a venture capitalist, and how he works with entrepreneurs.

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